Introduction
Lex van Vliet
Always open to strong ideas and strategic collaborations, I advise and drive growth, digital transformation, and international expansion for aesthetic clinic groups, brands, and private equity investors.
Based in the Netherlands, available across Europe and remote.
Email: contact@lexvanvliet.nl
Phone: +316 3716 6629
LinkedIn
…
Profile
For over twenty years, I have been active on the business side of plastic surgery and aesthetic medicine. I support healthcare entrepreneurs in achieving growth, strategic development, and strong market positioning.
Experience
-
Emdaplast & BlooMEDical (2004–2013):
Product development, market introductions, and compliance. -
Co-founder of clinics (2013–2019):
VandenBroecke Kliniek, V-Klinieken, Huidkliniek De Vliet, Kliniek Vrijdag. -
Consultant (since 2019):
Strategy, growth, and process optimization for medical and aesthetic care. -
Founder Injectablesbooking.nl (since 2020):
Platform founder focused on quality and trust.
Beliefs
-
Team: together you are stronger.
-
Differentiate: when everyone is the same, no one wins.
-
Grow: goals are set according to ambition.
Personal
Raised in Woubrugge. I still live there with my family and enjoy the water and nature every day.
Specializations
-
Entrepreneurship
Extensive experience as founder, strategist, and investor. -
Industry
Plastic surgery, aesthetic medicine, and skin therapy. -
Roles
Advisor · Coach · Entrepreneur · Sales. -
Expertise
Management · Operations · Strategy · Marketing. -
Target group
Healthcare & aesthetics -
Work area
Netherlands · Europe · Remote. -
Core qualities
• Deep market insight
• Hands-on mentality
• Focus on growth and scaling
“Lex has founded and grown multiple companies into profitable organizations. He believes that a strong team is essential for achieving business goals.”
Expertise
Consultancy / Interim / Advisory
Since divesting and transferring my clinics in 2019, I have been advising aesthetic clinics and pharmaceutical organizations in an independent consultancy capacity.
My Added Value
-
Strategic Advice: clear growth plans based on years of hands-on experience.
-
Operational Optimization: efficient processes and scalable operations.
-
Market Insights: up-to-date overview of trends in aesthetic medicine and pharmacology.
Services
Quick Scan Growth, Full Clinic Strategy, Interim C-Suite (part-time)
Approach
I work closely with ambitious professionals and entrepreneurs. My approach is results-oriented, hands-on, and always focused on sustainable growth.
Working Together
Ready for the next step? Let’s grab a coffee.
Experience
Lex van Vliet – Business & Consultant
Founder & CEO | Injectablesbooking.nl
2020 – present
-
Developed and lead an international booking platform for consumers
-
Ensures a selection of exclusively registered and certified medical specialists
- www.injectablesbooking.nl
- www.injectablesbooking.de
- www.injectablesbooking.be
- www.injectablesbooking.co.uk
Consultant (Freelance)
2019 – present
-
Strategy and growth projects for pharmaceutical companies
-
Operational and marketing consulting for the industry and aesthetic clinics
-
Real estate development
Founder & Managing Partner | Ornandum BV
2013 – 2019
-
2013: VandenBroecke Kliniek
-
2014: Kliniek Vrijdag & Huidkliniek De Vliet
-
2015: V-Klinieken
Sales Manager | BlooMEDical Benelux NV
2008 – 2013
-
Responsible for the distribution of breast implants, fillers, and capital equipment (laser & energy-based devices)
-
Achieved and exceeded regional sales targets
Account Manager | Ondernemers Pers Nederland
2006 – 2008
-
Advertising sales for a trade marketing publishing house targeting retail and out-of-home sectors
-
Building and maintaining client relationships within my assigned region
Sales Representative | Emdaplast
2004 – 2006
-
Distribution of breast implants and fillers
-
Managed sales activities and achieved revenue growth in assigned territory
Let's talk.
Are you looking for a partner for a project where my expertise can add value?
I am happy to collaborate and share ideas on partnerships, entrepreneurship, and project management.
Feel free to get in touch for an informal conversation.
Contact details
Phone: +316 371 666 29
Email: contact@lexvanvliet.nl
LinkedIn